challenge : Craft a luxury digital experience that deepens brand engagement and supports CRM-driven personalization and loyalty for a discerning skincare clientele.

action : Redesigned the site experience to integrate seamlessly with CRM and loyalty platforms, enabling personalized content, gated offers, and ritual-based purchase journeys. Elevated UX with a modular design system built to support tiered rewards and targeted storytelling.

result : Increased customer retention and repeat purchase behavior, while reinforcing Orveda’s positioning as a premium, science-led skincare brand with a personalized, high-touch digital experience.

project type : point of sale, mobile and web development

role : experience & creative lead

DESIGN DOCUMENTATION : available on request