challenge : Elevate the digital presence of a legacy skincare brand while modernizing its e-commerce experience to appeal to a younger, mobile-first audience.

action : Redesigned the site architecture and UX flow to highlight storytelling, regimen education, and social proof. Integrated responsive layouts, streamlined checkout, and optimized mobile navigation with a clean, editorial tone.

result : Improved product discovery and conversion rates, increased mobile engagement, and repositioned the brand visually for relevance in a competitive skincare market.

project type : mobile and web development

role : experience & creative lead

DESIGN DOCUMENTATION : available on request