challenge : Aid the consumer in making an educated buying decision when it comes to buying a new Lincoln. At the same time Lincoln wanted to build social awareness of the brand and engage the consumer in a more personal manner.
action : Project was based upon Facebook's API, if the user opts into using Facebook's login in order to go through the experience an analysis is done of the user's profile, creating a unique result.
result : The end user experiences a customized based upon an analysis of their Facebook profile, highlighting their interest and lifestyle. Final output is a list of questions that the user is encouraged to download or send to mobile device for use in the dealership
project type : responsive mobile design, social
role : experience lead