C.V.

david . sansone at gmail . com 

SUMMARY
User Experience and Creative Lead with over 20 years of technical and creative experience in a diverse set of information technologies and industry sectors. Proven performer with excellent communication and problem-solving skills.

EMPLOYMENT HISTORY

FREELANCE
Jan 17 – present
Experience & Creative Director

DiMassimo Goldstein : Strategy work for new branding campaign for Starr Insurance. Main tasks included new content strategy and creation of responsive design for digital execution.

IpSoft : worked on release of artificial intelligence software, primarily on cognitive authoring tools for natural language input and administrative backend.

Sapient : Front-End Optimization (FEO) initiative for Bed Bath & Beyond site experience and design. The project covers the following brands : BB&B, BuyBuyBaby and the Beyond Store. The end result is a fully responsive, systematic design. Primary responsibilities have been analysis of site analytics for the last calendar year to inform content and user experience strategy.

HUDSON ROUGE
October 14- January 2017
Experience Director

  • User Experience lead for redesign efforts of Lincoln Motor Company, first expected release Q3 2017

  • Member of strategy team tasked with personalization development with Adobe Enterprise Manager environment

  • Responsible for responsive interaction development for phone, tablet and desktop environments

  • Liaison with all external technical vendors

FREELANCE
October 13 - August 14
Consulting Experience Architect
HAVAS, HEALTH REPUBLIC

  • Creation of mobile and web based projects for client use

  • Business documentation and analysis to meet end users needs

  • Creation of navigation structures and syntax for all internal and external client facing products

  • Serve as liaison with outside vendors and client for product development

  • Establish overall site strategy incorporating brand, marketing and business goals

  • Responsible for all interaction design documentation: including process flows, wire frames, user schemas

Socialistic 
Feb 12 - October 13
UX Creative Director

  • Specialization in creation of brand campaigns for social media platforms

  • Product development for mobile platforms

  • Creation of all user experience documentation for project roll outs on phone and pad platforms

  • Creation of all documentation for software applications for phone and pad platforms

FREELANCE
June 09 - Feb 12
Consulting Experience Architect
SYRUP, OGILVY, SAATCHI & SAATCHI, TBWA NY, CHEIL/BARBARIAN GROUP, 180 Amsterdam

  • Facilitation of work sessions with clients

  • Creation of business documentation to capture end users needs

  • Creation of navigation structures and syntax for all internal and external client facing products

  • Serve as liaison with technical team and client for all product development

  • Establish overall site strategy incorporating brand, marketing and business goals

  • Responsible for all interaction design documentation: including process flows, wire frames, user schemas

AGENCY COM / TBWA
June 07 – June 09
Director of User Experience/ACD

  • Implemented cross-platform strategies in conjunction with strategy department

  • Plan & lead the development of internal and external integration components

  • Establish development documentation and nomenclature standards for all AGENCY COM clients

  • Conduct detailed design reviews

  • Navigation structures and syntax for all internal and external client facing products & applications

  • Overall site strategy incorporating brand, marketing and business goals

  • Process, work and task flow analysis

  • Creation of user schema and levels of user-access and security

Freelancers Union
Dec 06 – May 09
Freelance UX lead : the Freelancers Union relationship was one that continued for an extended period of time, as I provided ongoing support for their insurance products after initial launch, all of them web-based.

  • Facilitated work sessions with internal stakeholders to create product framework

  • Creation of all user experience documentation : process flows, personas, wireframes and security matrix

  • Advised on usability of graphic design and layout

R/GA
Feb 05 – Dec 06
Interaction Design Lead

  • Created navigation structures and syntax for all internal and external client facing applications

  • Audience profiling based upon user research

  • Creation of overall site strategy incorporating brand, marketing and business goals

  • Document process, work and task flow analysis

  • Authored competitive and content assessments

  • Conducted requirements gathering during business development for use in creation of registration, user segmentation, content management, and branding recommendations

  • Recommended technical specifications for front-end development as regards to database structure and middle-ware needs

  • Responsible for formal documentation of all Technical and all Graphical User Interface standards

Capgemini Ernst & Young
Mar 00 – July 04
Information Architect & Art Director

  • Conducted international market research, online community management and affiliate program development

  • Ran requirements gathering during Business Development for use in creation of Business Use Cases & Data Modeling

  • Facilitated sessions with clients to determine needs and wants for prospective inter/intranet requirements

  • Authored technical recommendations for front-end development as regards to database structure and middle-ware needs

  • Creation of information architecture: navigation structures and syntax for all internal and external client facing applications

  • Inclusion of third party and legacy information systems

  • Managed of Portal(s) and Partner Applications as necessary

  • Directed workflow management

  • Creation of user schema and levels of user-access and security

  • Installation of Database applications for e-commerce platforms and Customer Relationship Management packages

  • Responsible for formal documentation of all Technical and all Graphical User Interface standards

  • Served as test lead for Quality Assurance initiatives during application development

  • UI Lead for combined North American & Mumbai, India based UI teams

  • Training of Client resources

FOX Broadcasting
Sep 99 – Mar 00
Art Director

  • Designed original graphical design and programming for web portal products

  • Created and staffed of special projects (i.e. World Cup coverage, elections, Olympics)

  • Forged new business relationships with outside service providers

  • Served as liaison between the technical development staff and upper management

  • Created all formal documentation of all Technical and Graphical User Interface standards

Boutique Advertising Agency (Vizooal) 
Aug 98 – Aug 99
Project Manager

Multex Systems
Mar 97 – Apr 98
Production Manager

TRAINING & CERTIFICATION

  • Rational Unified Process for Software Development (certified)

  • Facilitated Work Sessions and Requirements Gathering (internal Cap Gemini certification)

  • Siebel 7 (training)

EDUCATION

  • School of Visual Arts (NYC): MFA Interactive Telecommunications and VR development Aug 1998

  • Wright State University (Ohio): Master of Humanities: focus in Photography and English May 1994

  • Miami University of Ohio: Bachelor of Philosophy: Film Studies and French Aug 1991

LANGUAGES
Fluent in French and English, conversant in Italian

REFERENCES
Provided upon request