Freelancers Medical Branding & App
challenge : Freelancerrs Union approached Socialistic to help with branding and communications for their new medical practice.
action : Beyond the traditional web-site and print campaign, an extensive social media campaign tied into physical events was launched to drive awareness of the new medical center. Additionally a mobile product called Bee Keeper is in development that will launch in the Fall of 2013. The product combines gaming mechanics and a social community to help the users keep track of their medical goals.
result : Freelancers Medical established themselves as a viable health alternative for freelancers in the NYC area, and far exceeded their goal of 3,000 active members for the end of 2012.
project type : branding, product development, social media
role : creative director