challenge : Michael Kors teamed up with the World Food Programme in order to raise awareness and funds for world hunger. The program aimed to meet it's goals by selling "Watch Hunger Stop" watches in retail locations around the world.
action : The project culminated in a rollout of the program on 16 October 2013 in New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong at retail location. The experience included a branded t-shirt give away and an in-store photo kiosk, with subsequent photos published on digital signage in Times Square.
result : To date over 2 million meals have been delivered of a projected 5 million for the calendar year of the program. In addition the hashtag campaign #WatchHungerStop on twitter continues to drive awareness of the initiative on an ongoing basis
project type : physical installation, social media
role : ux lead