challenge : Create a common experience for adidas' international digital properties

action : After a thorough audit of all of adidas' international web-sites a common Enterprise publishing platform was created, identifying commonalities among markets while at the same time giving freedom to local markets

result : The resulting solution radically cut down the time that local markets needed to publish local content and at the same time it gave adidas a common look and user experience across all of their international sites.

role : ux lead

UX DOCUMENTATION (1.4 meg / password protected)

challenge : Red Bull came to Socialistic with the need to change perception of the brand from a predominately teen-age male audience and broaden its appeal to  the 18-24 demographic for both women and men

action : the resulting campaign is a roll-out of small touch points on a variety of social media APIs that is built around the premise of Build Belief in Product Promise. That is done by associating the brand with everyday consumption points (driving, studying, leisure, etc).

result : To date the content has generated consistent conversation and engagement and is beginning to move the needle on their business objective.

role : creative director

PROCESS FLOW/ECOSYSTEM

challenge : Ralph Lauren wanted to leverage the base of their Facebook fans to publicize their suite of Big Pony fragrances for men and women.

action : The resulting program was an interactive narrative that would live on Facebook and allow consumers to a character and interact with other users throughout the real-time narrative. Big Pony fragrances would be placed at key decision points throughout the story, and the overall tone would be set by Ralph Lauren's iconic lifestyle branding.

role : ux lead + creative director

PITCH DECK (45 megs & password protected)
SCRIPT (password protected)

challenge : Create an on-line tire selector that takes the consumer through a guided experience.

action : Michelin's tire selector incorporates all of the variables of tire choice to give a tailored solution.

result : The resulting product for Michelin incorporated a team of internal experts from Michelin that spoke the variables of choosing tires (weather, technology + design), with video throughout out various points of the experience. Feedback from Michelin was that their was a mark decrease in calls to customer service in the United States with consumers with buying questions.

role : ux lead + co-creative director

ONLINE TOOL
UX DOCUMENTATION (13.2 mgs / password)

challenge : illy need to pull together a digital presence that encompassed all of their interests: coffee, art, sustainable agriculture and politics

action : Working closely with illy's global creative director and their CTO we crafted a modular solution that was able to showcase their varied interests, to show the breadth of their history, and at the same time make the platform easily customizable and easy to transition to e-commerce.

result : The resulting platform gave increased flexibility to local markets to push out local initiatives and from a user experience perspective gave a common design platform that helped solidify brand recognition in market.

role : ux lead

INITIAL INTERACTION DESIGN
FINAL UX DOCUMENTATION
WEB SITE

challenge : Anansi needed to develop an online product that could tap into their nascent social media presence , and serve as one stop destination for their suite of authors.

action : An integrated Facebook application was developed and deployed that integrated their authors, reviews, calendar of events, multimedia content and also allowed for easy purchase routes from the application itself.

result : Anansi grew their fan base by over 50% and eventually adapted the design of this product for their web-site.

role : ux lead + creative director

challenge : L'Oréal was launching a new cosmetics to compete with MAC cosmetics. The need was to appeal to a younger, urban market.

action : Leveraging the celebrity spokesmodel at the time of launch, Beyoncé and four other models, an interactive experience was created that allowed the consumer to explore the full makeup line, looks and at the same time played heavily to the music influence.

result : The resulting site allowed the consumer to create and share their own looks, the hook was that the resulting looks were a musical e-card that was then shared with friends.

role : ux lead

INTERACTION DESIGN

challenge : As Samsung launched their Apps for TV offering, a seamless user experience was needed for users from web to the TV itself.

action : Working with the development team from South Korea two integrated products were developed. (1) a sign-in and purchase path for the web side and (2) a sign-in, purchase path and education overview for the TV application side.

result : Consumers are able to purchase apps for their TV directly from the TV or from their web account. Apps purchased from Samsung.com or through the TV can be used on any activated Samsung product.  

role : ux lead

UX DOCUMENTATION (1 mg / password)
SAMSUNG TV APP STORE

challenge : Freelancerrs Union approached Socialistic to help with branding and communications for their new medical practice.

action : Beyond the traditional web-site and print campaign, an extensive social media campaign tied into physical events was launched to drive awareness of the new medical center. Additionally a mobile product called Bee Keeper is in development that will launch in the Fall of 2013. The product combines gaming mechanics and a social community to help the users keep track of their medical goals.

result : Freelancers Medical established themselves as a viable health alternative for freelancers in the NYC area, and far exceeded their goal of 3,000 active members for the end of 2012. 

role : ux lead + creative director

FULL DESIGN DOCUMENTATION 
(8.7 megs & password protected)
FREELANCERS MEDICAL SITE

challenge : The Healthy Weight Commitment Foundation needed to launch a campaign to get groups to commit to weight loss and better nutrition for children.

action : The resulting campaign initially launched with an online competition with groups registering via Facebook. As users pledged and then completed pledges they earned points and ultimately prizes from participating companies.

result : Over 20,000 groups participated in the initial year long run of the program. The initiative at that point became a destination for educators and after-school programs for nutrition and physical exercise programes for children preK - 8th grade.

role : creative direcdtor

TOGETHER COUNTS SITE

challenge : General Electric approached Socialistic in April 2012 to help publicize an installation space they were installing the DUMBO area of NYC, during Advertising Week. We had a four week turn around time. The installation was a hologram of new jet engine propulsion technology.

action : The resulting solution was three fold : (1) a series of viral videos were shot name-checking some of the biggest creative names in advertising, (2) creation of a bespoke Tumblr page and (3) wild posting throughout DUMBO to publicize the installation.

result : Over 2,000 people came to the physical installation space and the resulting word-of-mouth advertising via social media networks was deemed a succes by the client.

ole : ux lead +  associate creative director

DESIGN DOCUMENTATION (password protected)
TUMBLR SITE

challenge : LA Fund needed to promote the launch of their new fund-raising initiative, raising money for L.A. Public schools arts education programs.

action : Since the program works with 4 different artists throughout the year, it was important to come up with a solution that would highlight the core problem, the teacher-to-student ration. Also it was important to take advantage of the donated media sources, which were primarily digital signage and billboards.

result : A series of posters were completed for launch in November 2012. The posters will used in print and digital display. The signage is used as companion pieces to the original artwork being produced by the participating artists. To date the fund has raised over $750,000 in less than two months of the launch of the program.

role : creative director

LA FUND SITE
UX DOCUMENTATION  (1.1 mg / password)

challenge : American Express Travel needed a software solution for their travel agents that used many legacy hardware/software platforms. Often forcing individual agents to have to use 4 plus systems to book one customer's travel plans.

action : The project kicked off by having an intense 6 week session of what was called "Advanced Development Centers". Basically after agreeing on the business goal/problem to address an ongoing series of facilitated work sessions were done with different stakeholders within it the group. Real-time documentation of all sessions led to quick turn around on key decisions. 

result : At the end of the six weeks, with the help of an on-site development team and another working in tandem in India, we were able to deliver a beta version of the proposed soluiton.

role : ux lead

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