challenge : Redesign a fast-scaling beauty brand’s digital platform to better reflect its visual identity and support global growth.

action : Led UX and creative direction for a mobile-first, modular redesign—streamlining navigation, enhancing PDP flows, and embedding accessibility and editorial flexibility.

result : Improved mobile conversion and engagement, enabled localized rollouts, and delivered a responsive, brand-aligned experience ready for high-volume launches.

project type : application, mobile and web development

role : experience & creative lead

DESIGN DOCUMENTATION : available on request