challenge : Introduce a prestige fragrance house through immersive digital storytelling and in-store activations that reflect couture-level craftsmanship and exclusivity.

action : Led the UX and creative strategy for digital touchpoints supporting boutique experiences—including interactive scent discovery, product storytelling, and clienteling tools. Designed responsive content systems to unify e-commerce, CRM, and retail environments.

result : Enabled a seamless omnichannel launch that elevated brand perception, supported high-touch client interactions, and laid the foundation for personalized luxury retail at scale.

project type : in-store, mobile and web development

role : experience & creative lead

DESIGN DOCUMENTATION : available on request