Starr Companies
challenge : Create a new digital experience for Starr Companies that addresses the new branding campaign (print & digital) and the change in their product offering
action : Review of their corporate insurance competitors, overhaul of the content strategy and two rounds of internal and external user interviews to get a deeper understanding of their end customers needs
result : Newly implemented content strategy with a greater emphasis on relevant social media output and a new responsive design for their digital properties
project type : content strategy, interaction design
role : digital strategist
