bed, bath and beyond
challenge : Streamline production presentation and multiple brands into a cohesive cross-platform experience
action : Audit of existing product lines and purchase path across umbrella brands.
result : The resulting audits resulted in the identification of common points across different brand lines, allowing for creation of a standardized component system and icon library to create a unified experience. In addition introduced seasonal content strategy to aid in the roll out of seasonal theme product launches.
project type : responsive design
role : experience lead