challenge : Streamline production presentation and multiple brands into a cohesive cross-platform experience

action : Audit of existing product lines and purchase path across umbrella brands.

result : The resulting audits resulted in the identification of common points across different brand lines, allowing for creation of a standardized component system and icon library to create a unified experience. In addition, introduced seasonal content strategy to aid in the roll out of seasonal theme product launches.

project type : responsive  design

role : experience lead

NAVIGATION DESIGN SKETCH
ENTRY POINT SKETCH
GUIDED EXPERIENCE SKETCH