Lincoln Motor Company 2016

challenge : Lincoln Motor Company is in the process of transition their backend platforms from a proprietary enterprise system to Adobe Experience Manager for a global redesign

action : Ramp up a communications plan that can be used internally across the global network to show the capabilities of Adobe Experience Manager and what it means for various markets in the redesign effort

result : Three customized videos that have been used internally, one primarily an "ABCs of AEM" which gives an overview of the complexities of Adobe Enterprise and the two others, proof of concepts on various approaches to redesign as a whole.

project type : responsive mobile design

role : creative & ux director