THE ART GALLERY AS THE NEW DEFINING SPACE OF POP CULTURE. And so it begins. Gaga's taking back of the cultural moment. In Pop, Cultural Moments are so fleeting these day, maybe we should think of them more as Cultural Seconds. Given our cultural blip-sphere, where 1st week sales might be as good as it gets, you kind of have to admire the gifted megalomaniacs of our day who try to hew great moments …mass movements so to speak…out of a pop market atomized into millions of niche markets.