An infinitely changeable logo is at the heart of a new visual identity created by Wieden + Kennedy Amsterdam for Coca Cola.
The agency was asked to reinvigorate the teen-focused Coca Cola Music platform, which incorporates all music-related marketing activity including special events and digital campaigns in different markets.
Eerste Sid Lee met Absolut en nu W + K met Coca Cola. Amsterdam lijkt een beetje creatieve stad zijn deze dagen.