challenge : Red Bull came to Socialistic with the need to change perception of the brand from a predominately teen-age male audience and broaden its appeal to the 18-24 demographic for both women and men
action : the resulting campaign is a roll-out of small touch points on a variety of social media APIs that is built around the premise of Build Belief in Product Promise. That is done by associating the brand with everyday consumption points (driving, studying, leisure, etc).
result : To date the content has generated consistent conversation and engagement and is beginning to move the needle on their business objective.
project type : branding, social publishing
role : creative director