challenge : Ralph Lauren wanted to leverage the base of their Facebook fans to publicize their suite of Big Pony fragrances for men and women.
action : The resulting program was an interactive narrative that would live on Facebook and allow consumers to a character and interact with other users throughout the real-time narrative. Big Pony fragrances would be placed at key decision points throughout the story, and the overall tone would be set by Ralph Lauren's iconic lifestyle branding.
project type : social media application
role : creative director