challenge : L'Oréal was launching a new cosmetics to compete with MAC cosmetics. The need was to appeal to a younger, urban market.
action : Leveraging the celebrity spokesmodel at the time of launch, Beyoncé and four other models, an interactive experience was created that allowed the consumer to explore the full makeup line, looks and at the same time played heavily to the music influence.
result : The resulting site allowed the consumer to create and share their own looks, the hook was that the resulting looks were a musical e-card that was then shared with friends.
project type : branding, web development
role : ux lead