challenge : illy need to pull together a digital presence that encompassed all of their interests: coffee, art, sustainable agriculture and politics
action : Working closely with illy's global creative director and their CTO we crafted a modular solution that was able to showcase their varied interests, to show the breadth of their history, and at the same time make the platform easily customizable and easy to transition to e-commerce.
result : The resulting platform gave increased flexibility to local markets to push out local initiatives and from a user experience perspective gave a common design platform that helped solidify brand recognition in market.
project type : branding, web development
role : ux lead