C.V.

davids at dnyc dot net | 917.450.9950

SUMMARY
User Experience and Creative Lead with over 20 years of technical and creative experience in a diverse set of information technologies and industry sectors. Proven performer with excellent communication and problem solving skills.

EMPLOYMENT HISTORY

FREELANCE UX Creative Director
October 13- Present

Health Republic NJ, NY & Oregon
Hudson Rouge
Modus Create

  • Creation of mobile and web based projects for client use
  • Business documentation and analysis to meet end users needs
  • Creation of navigation structures and syntax for all internal and external client facing products
  • Serve as liaison with outside vendors and client for product development
  • Establish overall site strategy incorporating brand, marketing and business goals
  • Responsible for all interaction design documentation: including process flows, wire frames, user schemas

Socialistic 
Feb 12 - October 13

UX Creative Director

  • Specialization in creation of brand campaigns for social media platforms 
  • Product development for mobile platforms
  • Creation of all user experience documentation for project roll outs on phone and pad platforms
  • Creation of all documentation for software applications for phone and pad platforms

FREELANCE UX Creative Director
June 09 - Feb 12

SYRUP
OGILVY
SAATCHI & SAATCHI
TBWA NY
CHEIL/BARBARIAN GROUP
180 Amsterdam
ALEXANDER INTERACTIVE

  • Facilitation of work sessions with clients
  • Creation of business documentation to capture end users needs
  • Creation of navigation structures and syntax for all internal and external client facing products
  • Serve as liaison with technical team and client for all product development
  • Establish overall site strategy incorporating brand, marketing and business goals
  • Responsible for all interaction design documentation: including process flows, wire frames, user schemas

AGENCY COM / TBWA
June 07 – June 09

Director of User Experience/ACD

  • Implemented cross platform strategies in conjunction with strategy department
  • Plan & lead the development of internal and external integration components
  • Establish development documentation and nomenclature standards for all AGENCY COM clients
  • Conduct detailed design reviews
  • Navigations structures and syntax for all internal and external client facing products & applications
  • Overall site strategy incorporating brand, marketing and business goals       
  • Process, work and task flow analysis
  • Creation of user schema and levels of user-access and security

Freelancers Union
Dec 06 – May 09

Freelance UX leadthe Freelancers Union relationship was one that continued for an extended period of time, as I provided ongoing support for their insurance products after initial launch, all of them web-based.

  • Facilitated work sessions with internal stake holders to create product framework
  • Creation of all user experience documentation : process flows, personas, wireframes and security matrix
  • Advised on usability of graphic design and layout

R/GA
Feb 05 – Dec 06

Interaction Design Lead

  • Created navigation structures and syntax for all internal and external client facing applications
  • Audience profiling based upon user research
  • Creation of overall site strategy incorporating brand, marketing and business goals
  • Document process, work and task flow analysis
  • Authored competitive and content assessments
  • Conducted requirements gathering during business development for use in creation of registration, user segmentation, content management, and branding recommendations
  • Recommended technical specifications for front-end development as regards to database structure and middle-ware needs
  • Responsible for formal documentation of all Technical and all Graphical User Interface standards

Capgemini Ernst & Young 
Mar 00 – July 04
Information Architect & Art Director

  • Conducted international market research, online community management and affiliate program development
  • Ran requirements gathering during Business Development for use in creation of Business Use Cases & Data Modeling
  • Facilitated sessions with clients to determine needs and wants for prospective inter/intra-net requirements
  • Authored technical recommendations for front-end development as regards to database structure and middle-ware needs
  • Creation of information architecture: navigations structures and syntax for all internal and external client facing applications
  • Inclusion of third party and legacy information systems
  • Managed of Portal(s) and Partner Applications as necessary
  • Directed workflow management
  • Creation of user schema and levels of user-access and security
  • Installation of Database applications for e-commerce platforms and Customer Relationship Management packages
  • Responsible for formal documentation of all Technical and all Graphical User Interface standards
  • Served as test lead for Quality Assurance initiatives during application development
  • UI Lead for combined North American & Mumbai, India based UI teams
  • Training of Client resources

FOX Broadcasting 
Sep 99 – Mar 00

Art Director

  • Designed original graphical design and programming for web portal products
  • Created and staffed of special projects (i.e. World Cup coverage, elections, Olympics)
  • Forged new business relationships with outside service providers
  • Served as liaison between the technical development staff and upper management
  • Created all formal documentation of all Technical and Graphical User Interface standards

Boutique Advertising Agency (Vizooal) 
Aug 98 – Aug 99

Project Manager

Multex Systems
Mar 97 – Apr 98

Production Manager

TRAINING & CERTIFICATION

  • Rational Unified Process for Software Development (certified)
  • Facilitated Work Sessions and Requirements Gathering (internal Cap Gemini certification)
  • Siebel 7 (training)

EDUCATION

  • School of Visual Arts (NYC): MFA Interactive Telecommunications and VR development Aug 1998
  • Wright State University (Ohio): Master of Humanities: focus in Photography and English May 1994
  • Miami University of Ohio: Bachelor of Philosophy: Film Studies and French Aug 1991

LANGUAGES
Fluent in French and English, conversant in Italian

REFERENCES
Provided upon request