challenge : Create a common experience for adidas' international digital properties
action : After a thorough audit of all of adidas' international web-sites a common Enterprise publishing platform was created, identifying commonalities among markets while at the same time giving freedom to local markets
result : The resulting solution radically cut down the time that local markets needed to publish local content and at the same time it gave adidas a common look and user experience across all of their international sites.
project type : web development
role : ux lead
UX DOCUMENTATION (1.4 meg / password protected)